Recently, the country has fully lifted pandemic control measures, which is a heartening news for all industries, including tourism. The tourism industry has been severely impacted by the pandemic for three years, but now with the light at the end of the tunnel, the recovery and prosperity of the tourism industry is just around the corner. While external factors have played a certain role in the development of the tourism industry, the industry's inherent factors should not be overlooked. Here are some thoughts on the recovery trends of the tourism industry after the pandemic.

High-quality comprehensive leisure experience is still the core competitiveness of future development.

Tourism practitioners should take a moment to re-examine their leisure projects and choose products that fit the market as a breakthrough point, presenting tourism projects in a new way to visitors. With the development of self-media, suburban tourism, and a large number of young people, the tourism industry has been injected with many new possibilities and development directions. For example, the popular "red tent camping" on Xiaohongshu is not only a breakthrough in traditional camping methods but also creates new development methods for exquisite camping and camping destinations. Therefore, timely adjustments should be made in the transformation and operation of tourism products to meet the changing needs of the market, improve the comprehensive experience of leisure projects, and ensure that visitors will ultimately be satisfied.

Developing boutique leisure projects is the most important development requirement and direction.

In recent years, the tourism industry has shown many new consumption methods, such as reverse tourism and scenic area transformation. Especially under the influence of the media, people feel that tourism scenic areas must undergo transformation and rush to suburban parks to grab tent camping sites and to urban blocks to play murder mystery games, as if not doing these "internet celebrity" projects would mean falling behind the trend. However, these tourism projects are generated under specific circumstances and are not the main content of tourism. They will only pass like a gust of wind. Therefore, tourism scenic areas should just take these projects as a point of entry and not make them the center of scenic area transformation. Most of the "internet celebrity" popular projects are like a gust of wind that is difficult to revive once it has passed. Original and creative projects are the ones with vitality. They can discover market demand and customize development requirements based on the actual situation of the enterprise, develop leisure products accurately for visitors' characteristics, and this is also the most important requirement and direction for the future development of the tourism industry. When facing "internet celebrity" products, they should be regarded as an investment in promoting tourism and purchasing traffic. It is good to keep up with the trend, but do not rely on this "trend" to make a living.

Choose projects with a shorter investment return cycle and increase secondary consumption projects.

Revenue sources cannot rely solely on ticket sales. Increasing customer stickiness and occupying more of their time and money are essential. Increasing fun and interesting secondary consumption projects such as hand-woven areas, IP image peripheral dolls, dinosaur fossil experience areas, and various cross-border blended experience areas can solve the problem of secondary consumption. Additionally, if the investor has limited funds, it is recommended to choose boutique leisure projects with a short investment return cycle and a large number of participants, preferably within six months to a year, to reduce the pressure on capital occupation.